What healthcare corporates should learn from this Spanish bank28 May 2017
People rather share health-related info than their financial status or the money they make.
Sharing is caring. It’s time this really starts to happen in healthcare. Because actually, healthcare is still at the age where banking was 15 years ago.
Meanwhile, digital banking evolved to simply … banking. Fintech became the new mot-du-jour. Now, in a superb entrepreneurial move, Spanish bank @BBVA launches an open API marketplace for developers and startups.
Please replace @BBVA now with your hospital, your care provider, a pharma or lifesciences company. That is one of the real promises of digital health. In a few years, just … health. Open data for third parties to mine, integrate and build services and experiences with.
This move is really similar to @Tesla’s decision a few years ago to make its Electric car IP open source. Altruism? Sure not. But with the battery Gigafactory in the making a logic next move.
That is how we teach healthcare companies to think and mature. Watch closely, via soon to be launched @Healthskouts.